Advertising Promoting a new service and the brand that it belongs to is a comparatively difficult ask than marketing an already established service. It involves an intensive and highly strategic media planning than any other business event. Promotional products brought into application are thus also chosen with ultimate skillfulness. The one that enjoys a perfect match for launching new services is the promotional pens. This is because their acumen in brand promotion can be optimally harnessed during launch parties. Let us try to get a detailed understanding of how promotional pens act efficiently during launch of new services- Address audience of all categories: Product or service launch functions see a congregation of various segment audiences and especially when it is for a new one. They comprise of both external audience like the business associates, financial creditors, media personnel, government officials, members of the supply chain, socialites as well as the internal public, CEO, directors, managers, employee union heads and many more. The company tries to bring in maximum audience representative from different sections. This introduces the newly launched service to an extensive audience base. To address this broad range of audience, there is no better substitute than the promotional pens. The reason accounted for the application of promotional pens is their generalised approach. They gel perfectly well with any of the audience type present as well as with the mood of the corporate affair. Support for the launched service: Distributing promotional items during the launch of new services act as a support mechanism. So why are promotional pens given so much importance, may be the question popping up in your mind. The answer is that the promotional pens strengthen the presence of the not-familiar brand product that is freshly out in the market. As pens have an integral presence in the everyday life of the audience at large, they as promotional gifts announce the forthcoming service of the brand. They serve as the herald of the company . In a way it boosts the publicity factor. The resultant effect is to get the brand’s novel services an easy yet firm foothold during the initial phase of their hitting the market. If your brand too is planning to launch some new services then use promotional pens. They come in such diverse variety that you can exercise your choice freely to suit your audience requirement as well as the media budget. www.yesgifts.co.uk is one of the best online outlets to source your promotional printed pens from. They have in their collection premium quality promotional pens ranging from multifunction pens, pen sets, branded pens such as Parker, Quill, Prodir, Senator, plastic pens, metal pens, Balmain executive pens,novelty pens, recycled eco pens, highlighter pens to paper mate pens. About the Author: 相关的主题文章: